Jasper Dark Sky Festival


Jasper Dark Sky Festival is a two-weekend astronomy festival held at Jasper National Park. The festival aims to educate attendees on space exploration while celebrating the beauty of the park's Dark Sky Preserve. 

This new rebrand hosts a new identity that lives across both print and digital applications. The black and white colour scheme and minimal layout treatments reflect the festival's calming atmosphere and values of "powering down". The typography is inspired by constellations and with its flexible application, the dynamic logo changes to reflect our knowledge of space. 

The final deliverables include a new logo, posters, festival brochure, merchandise, and landing page. 

Context
2017, Branding

Made With
Adobe InDesign
Adobe Photoshop
Sketch

Role
Designer

Awards
2018 – "Zulu Alpha Kilo Award for Advertising" Winner (RGD Student Awards)

2018 – Merit Award (Advertising and Design Club of Canada Student Awards)

jds_logogif
Artboard Copy 3 posters
Desktop HD
jds_homepage
website_jds_bag
website_jds_festivalguide_spread1
website_jds_festivalguide_spread2
website_jds_festivalguide_new-gif